Case Study: SWIFT achieves better lead generation and conversion with Appnovation

Making the secure financial messaging experience work for 11,000 institutions across 200 countries

SWIFT needed a secure, high-performing online destination for more than 11,000 financial institutions in over 200 countries, with better lead generation, stronger conversion, improved SEO, and a content structure that focused on end-user needs. Appnovation was brought in to help address these challenges and improve the web team’s working environment.

Appnovation delivered a responsive, brand-consistent website with robust security, improved editorial workflows, and Salesforce integration to support SWIFT’s CRM. The revamped SWIFT.com created a better mobile experience and centralized proof-of-concept sites into the main website, helping improve performance, usability, and conversion outcomes.

SWIFT