Case Study: a leading US tourism board boosts organic traffic and engagement with Appnovation's immersive digital experience

Leading US Tourism Board boosts engagement 200% with Appnovation

Appnovation partnered with a leading US tourism board to address the challenge of reinvigorating travel to their region following the pandemic. The customer needed a bold digital experience to match the excitement of their high-profile Super Bowl campaign and effectively direct travelers to partner websites.

The solution was an immersive digital experience featuring horizontal "scrollytelling" through key tourism pillars like beaches and outdoors, with interactive design and animation. Appnovation provided art and experience design to create this captivating platform. The results included more than double the organic traffic on launch day and a 200% increase in user engagement.