Case Study: HSBC streamlines Amazon seller loan processing with Appnovation

HSBC cuts loan-related questions from 130+ to 30 with Appnovation

Appnovation worked with HSBC after the bank partnered with Amazon to provide loans to sellers. The challenge was that HSBC faced significant gaps in its resources, tools, and processes, which hindered the effective implementation and delivery of this new lending initiative.

The solution from Appnovation involved optimizing HSBC's processes for online implementation, developing digital transaction documentation, and conducting comprehensive end-to-end testing. This resulted in a streamlined, standardized online loan request process that broke down departmental silos and improved staff flexibility. Notably, Appnovation's work helped reduce loan-related questions from over 130 to just 30, significantly enhancing operations and user experience.

HSBC