Case Study: Pfizer achieves 400% higher eSampling participation with Appnovation

How the Australian market's eSampling program increased participation by 400%

Pfizer, one of the world’s largest pharmaceutical companies, needed a more customer-centric way to help doctors and healthcare professionals request samples as sales rep visits declined. Working with Appnovation, Pfizer sought to expand its Australian market eSampling program and make ordering easier by moving to an electronic signature experience.

Appnovation developed a responsive eSampling application for Pfizer that lets eligible healthcare professionals order samples or resources 24/7 and sign digitally on desktop or touchscreen devices. The result was a 400% increase in participation, helping Pfizer reach more prescribers, raise brand awareness, and drive prescriptions.

Pfizer

Paul Holda

Manager - Client Partner, Business Technology