Case Study: YETI strengthens its brand storytelling with Appnovation

How sharing customer stories better connected them and others to the brand experience

YETI, the Austin-based outdoor lifestyle brand known for products like coolers and drinkware, needed to scale its ecommerce presence while keeping its brand storytelling experience strong. Its YETI Coolers Stories site had to continue inspiring customers and connecting them to the brand as the business grew.

Appnovation rebuilt the Stories site on Drupal 8 as part of YETI’s move to Demandware, creating a new architecture from scratch and integrating key ecommerce elements to connect content and commerce. Appnovation’s research, design, and development work helped deliver a more scalable experience that better supported YETI’s growth and brand storytelling.

YETI