Case Study: FTSE Russell achieves a customer-centric digital experience with Appnovation's Living Design System

FTSE Russell creates a customer-centric design system with Appnovation

FTSE Russell, a financial services firm, faced a challenge with a weak digital presence and brand confusion among its customers and stakeholders. To address this, they partnered with vendor Appnovation on a customer-centric design system initiative.

Appnovation created the Living Design System for FTSE Russell, a library of visual styles and reusable components. This solution enabled the internal teams to efficiently create cohesive experiences across all touchpoints at a reduced cost. The result was a new, customer-centric brand identity that delivers a simple, personal, seamless, and inspiring experience.

FTSE Russell