Case Study: FTSE Russell achieves a customer-centric brand and seamless user experience with Appnovation’s Living Design System

FTSE Russell creates a cohesive customer-centric design system with Appnovation

Appnovation partnered with FTSE Russell to address a weak digital presence and widespread confusion about the company's identity and purpose among both customers and internal stakeholders. This challenge was impacting their brand relevance and customer engagement.

The solution involved Appnovation collaborating on the creation of the Living Design System, a comprehensive library of visual styles and reusable components. This system enabled FTSE Russell's internal teams to efficiently produce cohesive and consistent experiences across all touchpoints at a reduced cost. As a result, Appnovation helped FTSE Russell establish a new, customer-centric brand identity that delivers a simple, personal, seamless, and inspiring user experience.

FTSE Russell