Case Study: Fitch Ratings improves website SEO and user experience with Appnovation and Contentful

Fitch Ratings rolls out a new website in March 2020 with Appnovation

Fitch Ratings, a leading global credit rating agency, sought to redevelop its website to improve SEO performance and user experience around search, sectors, and countries, all while continuing to meet strict regulatory requirements for publishing data. Appnovation was engaged to help address this challenge, which included evaluating and implementing the Contentful CMS platform.

Appnovation supported Fitch through a technical proof of concept and a minimum viable product build to validate the architecture and marketing functionality. The solution successfully integrated systems and managed regulated data, while Appnovation's design team optimized the user experience. The new Fitch Ratings website was successfully rolled out on the Contentful platform in March 2020.

Fitch Ratings