Case Study: Time Inc. achieves streamlined editorial efficiency with Appnovation

Enabling editorial efficiency, creating headline-making digital CX

Time Inc., one of the world’s largest media companies, faced a growing challenge managing 24 magazine websites with a fragmented editorial setup. Its existing architecture had become cumbersome, with a mix of custom integrations across Vignette, WordPress, and its homegrown TIPS CMS, making a unified CMS and editorial solution increasingly necessary. Appnovation helped Time Inc. modernize its digital infrastructure using Drupal.

Appnovation implemented Drupal as the core of Time Inc.’s DCMS over an 18-month engagement, building a large infrastructure to manage editorial sites and integrating it with legacy systems. The result was a more streamlined, integrated, and multi-site editorial solution that improved editorial efficiency and enabled a stronger digital customer experience across Time Inc.’s properties.

Time Inc.