Case Study: Disney improves Latin America subscription conversions with Appnovation UX research and testing

Disney improves subscription funnels in 10 weeks with Appnovation

The customer Disney faced lower-than-expected conversions for its Disney+ and Star+ subscription funnels in Latin America. They engaged the vendor Appnovation for a UX research and testing assessment to refine the user experience and improve sign-up rates.

Appnovation conducted a 10-week UX research and assessment, identifying key improvements such as incorporating dynamic video content and creating a clearer layout for offer comparisons. Their work earned high praise from Disney's global headquarters and provided a clear roadmap to optimize the subscription funnel, positioning Disney to achieve higher conversion rates.

Disney