Case Study: Pfizer achieves a more consistent brand and customer experience with Appnovation

Delivering a better, more consistent brand and customer experience with re-platform standardization

Pfizer, one of the world’s largest pharmaceutical companies, needed to standardize its web properties and migrate PfizerPro microsites from NetWeaver to Drupal while creating a more consistent, responsive brand experience across sites. The project required significant development expertise to bring multiple Pfizer web properties onto a single platform.

Appnovation implemented the migration to Drupal, including the PfizerPro homepage and all 60 microsites, using automated migration technology developed in its POC to avoid compliance recertification. Appnovation also migrated the US PfizerPro site to a new responsive Global Template on Drupal, helping consolidate the experience onto one cohesive digital platform.

Pfizer