Case Study: O2E Brands reduces technical debt by over 27% with Appnovation

Decreasing a parent brand’s technical debt by over 27%

O2E Brands, the parent company behind brands like 1-800-GOT-JUNK? and WOW 1 DAY PAINTING, was managing multiple websites across different platforms, often built by different vendors, which created inconsistency and technical debt. Appnovation helped O2E Brands address the challenge of unifying these properties while supporting the unique needs of each brand.

Appnovation implemented architectural reviews, web properties analysis, and an IT infrastructure consultation, using an architecture trade-off matrix to identify the best path to a single platform. The result was a reduction in technical debt of over 27%, along with improved website management and productivity for O2E Brands.

O2E Brands