Case Study: Maple Leaf Sports & Entertainment achieves deeper fan engagement with Appnovation

Creating an engaging and personalized fan experience for millions

Maple Leaf Sports & Entertainment (MLSE) needed a better way to track fan preferences and connect those insights to Eloqua, its marketing automation system, in order to improve engagement with millions of Toronto Maple Leafs fans. Appnovation helped MLSE create a new Preference Centre for Leafs Nation, using Janrain for customer identity and profile management.

Appnovation delivered a responsive, mobile-friendly solution in just three months. The Preference Centre improved fan engagement, strengthened relationships with supporters, and provided more accurate customer profile data to support personalized marketing efforts.

Maple Leaf Sports & Entertainment