Case Study: Economist Group achieves a responsive, brand-consistent digital experience with Appnovation

Creating a multimedia, headline-worthy design experience improved customer sat

The Economist Group needed a stronger digital experience for The Economist online, where a large archive and multiple content types had become difficult to manage across two websites. This made content harder to search and access, risked confusing visitors, and diluted traffic, so they turned to Appnovation for a digital transformation solution.

Appnovation delivered a Design/UX and development engagement, creating site maps, wireframes, detailed page designs, and a cohesive responsive website using Agile Scrum. The new experience consolidated digital media buying for Economist publications, improved brand consistency, and post-launch generated high customer satisfaction scores from users.

Economist Group