Case Study: Columbia University enhances donor engagement with Appnovation

Columbia University launches a modern Giving site with Appnovation

Columbia University's Office of Alumni and Development sought to transform its digital ecosystem from a static, informational state into an interactive and dynamic platform to better serve users and content creators, beginning with its Giving site. Appnovation was engaged to address this challenge.

Appnovation redesigned the Giving site to improve navigation and user experience, then built a content hub for cross-site publishing and integrated SSO, analytics, and search. The vendor's work resulted in a modern digital experience that effectively showcases the university's community dedication and provides a consistent, fluid feel for donor campaigns.

Columbia University