Case Study: Boehringer Ingelheim increases Shared Services adoption with Appnovation

Boehringer Ingelheim boosts Shared Services adoption from 30% to 70% with Appnovation

Boehringer Ingelheim, one of the world's top 20 pharmaceutical companies, faced the challenge of gaining stakeholder buy-in for its new Shared Services Model, which was designed to ensure branding consistency and compliance across its global digital properties. The organization's corporate team needed to increase adoption among its regional markets, which held decision-making power and were accustomed to bespoke website builds. They partnered with vendor Appnovation to develop a tailored change communication program.

Appnovation implemented a solution using AI-driven insights to shape a strategic messaging and engagement program. This multi-pronged approach included executive communications, a self-serve portal, and a network of change champions. Appnovation leveraged large language models to analyze feedback and continuously optimize the messaging. As a result, the adoption rate of the Shared Services model increased from 30% to 70% within just six months.

Boehringer Ingelheim