Case Study: Basic-Fit accelerates digital experiences with Appnovation

Basic-Fit launches 10,000 interactive screens with Appnovation

Basic-Fit, a European value-for-money fitness leader with over 970 clubs, faced challenges in scaling its business. Its data and content were spread across multiple systems, making it difficult to manage updates and integrate with other platforms. Appnovation partnered with them to address these issues with a modern content platform.

Appnovation implemented a MACH-based architecture and utilized Contentful to create a unified, world-class digital experience. This solution provided the flexibility for omni-channel publishing and enabled the launch of 10,000 interactive gym screens. As a result, Basic-Fit achieved significant cost reduction in its CMS and gained the ability to innovate at speed with new digital offerings.

Basic-Fit