Case Study: Aveve achieves a better omnichannel customer experience with Appnovation

Aveve creates an integrated shopping experience in 6 weeks with Appnovation

Appnovation partnered with Aveve, a traditional retail brand, to revolutionize its customer experience. The challenge was to better understand customer needs, make content more discoverable, and transition to an integrated omnichannel shopping solution that merged online and offline purchasing.

In a six-week Discovery phase, Appnovation utilized interviews, surveys, and analytics to evaluate the ecosystem and identify solutions like click-and-collect and loyalty programs. The results included a prioritized backlog, design confidence for Aveve's rebrand, and over 40 experience recommendations, equipping the client to move forward with new design directions and tested concepts.

Aveve