Case Study: Alpro accelerates global brand rollouts with Appnovation and Contentful

Alpro launches localized mobile sites across 32 markets in 6 months with Appnovation

Alpro, a global leader in plant-based food products, faced the challenge of launching a modern, mobile-first website across its 32 international markets to coincide with a major rebranding of its product packaging. They needed a solution that would allow for localized content while maintaining brand consistency and empower their marketers to publish content easily without constant technical support. They engaged digital agency Appnovation, which implemented the Contentful platform to build the new site.

Appnovation designed and built the new website using Contentful's content architecture, which provided the flexibility and integrations needed for a complex, multi-market rollout. The solution was delivered in just six months, aligning with the product rebrand launch. The results included increased customer engagement, a higher proportion of return visits, and more pages viewed per session. Furthermore, Alpro's marketing team gained the ability to quickly launch new campaign and event sites independently, dramatically reducing their time to market for new digital content.

Alpro