Case Study: Alpro boosts engagement and discoverability with Appnovation

Alpro boosts pages viewed 61% with Appnovation

Alpro needed a refreshing approach to enhance their website with a new design and improved user experience to better accommodate their audience's changing needs. Appnovation partnered with them to address key areas including discoverability, recipes, brand enhancements, and motion design.

Appnovation implemented a solution focused on a user-centric design, which included a new meganav for better product discovery and a mobile-friendly recipe section with intuitive filtering. This resulted in a 97% increase in time spent on the site, a 61% increase in pages viewed, and a 48% decrease in the bounce rate on recipe pages, significantly improving customer engagement.

Alpro