Case Study: Roobba elevates luxury furniture shopping with Appnova

Roobba boosts luxury furniture shopping with Appnova’s 20-year design expertise

Roobba, a luxury and affordable furniture brand, required a fresh eCommerce website to match its minimalistic aesthetic and reach a broader audience. They partnered with vendor Appnova to develop a new WordPress and WooCommerce platform that would accentuate their elegant style while simplifying the shopping experience for both individual items and entire collections.

Appnova designed a website focused on Roobba's core values, implementing a sustainable UX to reduce load times and a minimalistic navigation system to create the quickest path to purchase. The solution also prominently featured the brand's Instagram community. Appnova delivered a user experience that cemented Roobba's status, as noted by British Vogue, as the ultimate destination for luxury affordable furniture.

Roobba