Case Study: City Council of Valladolid improves tourism insight with Applus+ tourism consultancy and BPM solutions

City Council of Valladolid improves tourism insights with Applus+ daily hotel occupancy data

The City Council of Valladolid sought to analyze tourist flows and behavior to assess the impact of its initiatives aimed at improving tourism quality. To facilitate this, they engaged Applus+ to conduct comprehensive surveys and data collection from visitors across the city.

Applus+ implemented mobility solutions and a Business Process Management platform to manage the project's documentation and provide the city council with daily hotel occupancy data. This solution delivered immediate and comprehensive information on tourism supply and demand, transforming it into an objective tool for strategic decision-making and promoting tourism services. The ongoing analysis continues to support sustainable tourism practices and collaboration between local businesses and government entities.

City Council of Valladolid