Case Study: Tripledot Studios achieves a 20% ARPDAU increase with AppLovin MAX in-app bidding

Tripledot Studios Recognized a 20% ARPDAU Increase

Tripledot Studios, a London-based mobile games company founded in 2017, wanted to increase revenue from its popular games while reducing the manual effort of managing complex ad waterfalls. Its flagship title, Solitaire, had longer session times, so the team needed a way to create stronger competition for impressions without sacrificing them. AppLovin provided the MAX in-app bidding solution to help address these monetization challenges.

By moving Solitaire to MAX in-app bidding, Tripledot Studios immediately saw more ad requests and impressions, along with lower latency on served ads. With guidance from the AppLovin team and the addition of more bidders, the company achieved a 20% ARPDAU increase on Solitaire. AppLovin also helped Tripledot save operational time, allowing the team to focus more on game development and less on waterfall management.

Tripledot Studios

Akin Babayigit

Chief Operations Officer and Co-Founder