Case Study: TapNation achieves 12% ARPDAU lift and top-chart growth with AppLovin MAX and AppDiscovery

TapNation’s 12% ARPDAU Lift Fuels Their Growth to the Top of the Charts

TapNation, a French hyper-casual games publisher, needed a way to maximize LTV and launch new games quickly and profitably, but had a very small team handling both user acquisition and monetization. To help solve this, TapNation tested AppLovin’s monetization and user acquisition platform, including MAX and AppDiscovery.

By implementing AppLovin MAX and AppDiscovery, TapNation improved monetization performance, built a stronger waterfall, and reinvested earnings into user acquisition. AppLovin drove a 12% increase in ARPDAU and a 5X increase in installs in 48 hours, helping Ice Cream reach #1 on the Google Play Store in 33 countries and contributing to nearly 50M downloads in the first quarter.

TapNation

Anouar Benattia

Head of Monetization and User Acquisition