Case Study: Nox Joy achieves 4X install growth and 90% ARPDAU lift with AppLovin

Nox Joy Generates 90% ARPDAU Lift and Rockets Pin Rescue to the Top of the Charts

Nox Joy, a Beijing-based Chinese game studio, wanted to expand its games globally but had a small team and limited resources. Working with AppLovin, they needed a more effective way to improve monetization and scale user acquisition for Pin Rescue.

AppLovin helped Nox Joy use MAX and AppDiscovery to run A/B tests, boost LTV, and reinvest monetization gains into user acquisition. The result was a 90% ARPDAU lift and a 4X increase in total install volume, helping Nox Joy grow internationally across the US, UK, Russia, and France.

Nox Joy

Yang Yang

Director of Monetization