Case Study: MadBox achieves a 30% ARPDAU lift with AppLovin MAX

MadBox Reaches #1 in App Store Games Across 14 Countries

MadBox, a hyper-casual mobile game developer, wanted to expand its escape-game hit beyond Asia and improve monetization performance as it scaled globally. AppLovin helped the studio evaluate whether Skip School! would resonate with U.S. players and prepare it for a broader launch, including support around localization and monetization strategy.

AppLovin recommended localized ad creatives for the U.S. market, which increased IPM by 20%, and the studio also integrated AppLovin MAX for ad monetization. Switching to MAX delivered an immediate 10% ARPDAU lift, and further A/B testing of monetization setups produced an additional 30% ARPDAU increase, while level optimization helped boost both revenue and LTV.

MadBox

Maxime Demeure

Co-founder & Chief Operating Officer