Case Study: KAYAC reaches #1 in 34 countries with AppLovin

KAYAC Launches Global Hit and Reaches #1 With AppLovin Partnership

KAYAC, a Japan-based game developer, wanted to move beyond social games and launch a hyper-casual title with global appeal. With a small team behind Park Master, the company needed an integrated way to improve monetization and automate user acquisition, using AppLovin’s MAX and AppDiscovery solutions.

AppLovin helped KAYAC implement MAX to boost monetization and run A/B tests, then used AppDiscovery to scale user acquisition globally. The results were strong: ARPDAU increased by 20%, AppDiscovery drove 45% of installs that helped Park Master reach #1, and the game ranked #1 in the App Store in 34 countries while surpassing 80 million installs.

KAYAC

Yudai Hatasa

Producer