Case Study: Homa Games boosts ad revenue and UA growth with AppLovin's in-app bidding and automation

In-App Bidding Helps Homa Games Grow UA and Ad Revenue for Hyper-Casual

Homa Games, a Paris-based hyper-casual publisher, needed a faster, more effective way to monetize its games and scale user acquisition in a highly competitive, ad-driven market. With most of its revenue coming from ads and games that can be produced in just a few weeks, the team needed to reduce manual work and better understand the value of each impression and user.

AppLovin helped Homa Games adopt MAX in-app bidding and AppDiscovery to automate monetization and UA campaigns. The solution reduced manual waterfall management, enabled more efficient bidding and campaign optimization, and helped Homa Games test hundreds of games each quarter while reaching users it would not have expected otherwise. Homa Games has published 30 games and driven 300 million total downloads, showing the scale supported by AppLovin’s tools.

Homa Games

Julien Bourhis

Vice President of Operations