Case Study: Hyper Hippo boosts ARPDAU by 25% with AppLovin MAX

Hit Idle Game Publisher Moves to MAX and Boosts ARPDAU by 25%

Hyper Hippo, a Canadian mobile game developer and publisher behind hit idle games like AdVenture Capitalist and AdVenture Communist, needed a full-stack solution to increase LTV and grow its user base while protecting the player experience. With a small growth team and a need for better monetization and user acquisition scale, the company turned to AppLovin’s MAX platform for a more efficient, in-app bidding-based approach.

AppLovin implemented MAX as Hyper Hippo’s monetization platform, giving the team a competitive and unbiased auction, Ad Review tools, and brand safety features to improve ad quality and optimize revenue. As a result, Hyper Hippo boosted ARPDAU by 25% on iOS and 13% on Android, with overall ARPDAU increasing by 10–25% across its games while maintaining a positive player experience.

Hyper Hippo

Luke Gorman

Senior Growth Manager