Case Study: FUN-GI Games achieves a 25% ARPDAU lift with AppLovin MAX

FUN-GI Games Saw an Overall ARPDAU Increase of 25%

FUN-GI Games, an independent studio behind the hit game House Flip, needed a more efficient way to grow ad revenue without adding heavy maintenance to its small team. They partnered with AppLovin and its MAX monetization platform to improve their ad monetization and make the setup more sustainable.

AppLovin helped FUN-GI Games integrate MAX In-App Bidding and run an A/B test moving House Flip to a 100% MAX-powered setup. By adding more bidders, including Facebook Audience Network alongside AppLovin and AdColony, FUN-GI increased auction competition and achieved a 25% lift in ARPDAU, with 68% of demand coming from bidding partners.

FUN-GI Games

Alfred Fung

FUN-GI Games