Case Study: Unico boosts install volume with AppLovin SparkLabs

Brain Test Reached the Top of the Charts With SparkLabs Partnership

Unico, an international casual and logic game studio, needed a way to create engaging playable ads that would convert well and scale without pulling its small creative team away from game development. As a lean team, Unico lacked the bandwidth to regularly create, test, analyze, and iterate on ads to keep CPIs low and spend volume high, so it turned to AppLovin.

AppLovin’s SparkLabs team created high-performing playable ads for Unico and provided data-driven guidance throughout the creative process. The result was a 35% increase in install rates and more than a 200% increase in install volume, while also helping Unico lower bids, increase spend, and save time on creative and campaign management.

Unico

Erkay Uzun

Co-Founder