Case Study: Azur Games boosts revenue by 160% with AppLovin

Azur Games Boosts Revenue by 160% With AppLovin Partnership

Azur Games, an international mobile game developer and publisher based in Nicosia, Cyprus, wanted to grow in the highly competitive hyper-casual market and needed a unified approach to improve monetization and user acquisition. They turned to AppLovin and its solutions, including MAX and AppDiscovery, to help increase lifetime value and streamline acquisition.

With AppLovin’s MAX monetization platform and AppDiscovery user acquisition solution in place, Azur Games launched Stack Ball into a major global hit. The game saw a 160% increase in revenue, a 3X lift in installs driven by AppDiscovery in 48 hours, reached #1 on Google Play for months, and surpassed 250 million installs.

Azur Games

Dmitry Yaminskiy

Chief Executive Officer