Case Study: Lakmé achieves higher purchase confidence and repeat engagement with Applore Technologies

Lakmé boosts purchase confidence with Applore Technologies

Lakmé, a beauty retailer, faced a challenge with its digital presence not matching its strong offline brand equity. Their specific needs included an AR virtual try-on feature to combat online purchase hesitation, a unified system for salon bookings across 200+ locations, and AI-driven personalization. They partnered with Applore Technologies to address these issues.

Applore Technologies delivered a flagship mobile app that incorporated an AR try-on, a salon booking platform, and an AI recommendation engine. The solution also included a loyalty and community layer. As a result, Lakmé achieved a significant improvement in customer purchase confidence and saw a substantial increase in repeat user sessions.

Lakmé