Case Study: ETAR digitizes Saudi auto aftermarket commerce with Applore Technologies

ETAR lifts discovery to purchase by 40-45% with Applore Technologies

Applore Technologies partnered with ETAR, a next-generation automotive commerce platform in Saudi Arabia, to address the structural limitations of the country's $3B offline and fragmented tyre aftermarket. The challenges included a complex buying journey for consumers, a disconnected network of hundreds of vendors, and a lack of digital infrastructure for transactions and operations.

Applore designed and built a scalable, multi-vendor marketplace for ETAR. The solution featured intelligent product discovery with scan-to-search technology, a comprehensive vendor and inventory management system, and a secure payments engine. This resulted in a 40-45% lift from discovery to purchase, the onboarding of over 300 branches and 100+ vendors, and a ~50% faster issue resolution time, successfully digitizing the ecosystem.

ETAR