Case Study: Dealertrack Technologies achieves expansive automated UI test coverage and halves manual testing time with Applitools

Dealertrack Moves From Zero UI Automation to Expansive Test Coverage with Applitools

Dealertrack, an all‑in‑one platform serving over 80% of franchised automotive dealers and recently acquired by Cox Automotive, needed to ensure a flawless end‑user experience for high‑value workflows that handle sensitive credit and transaction data. Although they had Selenium for functional tests, the QA team was spending about 10 hours per sprint on manual UI checks and lacked automated visual verification, which led to missed UI issues and slowed delivery.

After evaluating several tools, Dealertrack adopted Applitools for visual testing—its full‑page screenshots, image aliasing and Selenium integration enabled a fast pilot and rapid rollout across the team. In months they cut manual testing time roughly in half, moved from zero automated UI verifications toward full coverage of critical workflows, gave product teams real‑time visibility into the UI, and are on track to shrink regression testing from days to hours as they adopt Continuous Deployment.

Dealertrack Technologies

Jonathan Gray

QA Engineer