Case Study: Sennebogen increases customer engagement with Apple Rock's custom trade show display

Sennebogen increases customer engagement time with Apple Rock at 50' x 50' trade shows

The customer, Sennebogen, a leading global manufacturer of material handling and crane machinery, faced the challenge of creating a high-end, reconfigurable trade show display to increase customer engagement and brand presence. They partnered with vendor Apple Rock to design and build an exhibit that was both approachable and capable of showcasing large equipment.

Apple Rock's solution was a custom exhibit featuring multiple engagement areas, including soft seating, a private meeting room, and interactive tablet stations, all centered around large equipment displays and bold branding. The results were highly successful; Sennebogen utilized the display at multiple shows and Apple Rock's work directly increased the length of customer engagement time with their sales staff.

Sennebogen