Case Study: ITG Brands boosts trade show engagement with Apple Rock

ITG Brands creates a 1,500+ sq. ft. LED trade show experience with Apple Rock

The customer, ITG Brands, a major tobacco company, sought a high-impact experiential trade show exhibit to attract and immerse visitors, having lacked a central 'magnet' element. They partnered with vendor Apple Rock to create a dimensional, multi-level display that reflected their industry stature.

Apple Rock designed and fabricated a massive 50' by 70' custom island exhibit featuring a single entry point for traffic control, extensive LED signage and video walls, interactive stations, and hospitality areas like an open bar and DJ deck. This solution created an electric atmosphere, driving unprecedented foot traffic and engagement, and successfully provided the magnetic, immersive experience the client desired.

ITG Brands