Case Study: First Insight achieves a flexible, cost-effective 30x30 exhibit refresh with Apple Rock

First Insight transforms a 20×30 exhibit into a 30×30 space with Apple Rock

First Insight, a leading AI-powered platform for retailers and brands, needed to refresh and scale up its idle 20x30 custom trade show exhibit into a larger 30x30 layout without starting from scratch. Their challenge was to create a new strategic design that preserved past investments, elevated the aesthetic, and added more functionality—including meeting zones and a fireside chat area—while keeping costs low. They engaged vendor Apple Rock to reconfigure their existing assets.

Apple Rock implemented a cost-conscious solution by repurposing the client's existing components and supplementing them with rental elements. The result was an efficient, open-design 30x30 booth that debuted at NRF 2025. The reconfiguration saved on cost, maximized usability, and created a flexible foundation for future shows, delivering a polished and professional presence that successfully combined functionality and comfort.

First Insight