Case Study: Celgard achieves stronger brand awareness at Battery Japan with Apple Rock

Celgard boosts brand awareness at Battery Japan 2016 with Apple Rock

Celgard, a global leader in high-performance membrane separators, partnered with vendor Apple Rock to enhance their brand presence at the Battery Japan 2016 trade show. Their primary challenge was to increase brand awareness in the Asian battery market while exhibiting as part of their parent company, Asahi Kasei. They needed a solution that would cohesively represent multiple brands under one roof yet maintain clear visual separation between them and a local distributor.

Apple Rock designed an international rental display that utilized strategic dividers and a cohesive color scheme to create distinct spaces. By printing logos in white to avoid color conflict and incorporating a unifying blue laminate, they achieved a clean and impactful booth. The result was a highly successful exhibit that met all of Celgard's goals, significantly increasing brand awareness and providing a precise replica of the approved design rendering on the show floor.

Celgard