Case Study: Biesse North America achieves high-impact trade show branding and sales with Apple Rock

Biesse North America drives $18 million in signed orders with Apple Rock

Apple Rock partnered with Biesse North America, a manufacturer of high-end woodworking machinery and software. The challenge was to create a custom island rental trade show booth that would uphold Biesse's premium brand image while integrating and showcasing 17,000 square feet of large industrial machinery demos and technology at the 2016 IWF trade show.

Apple Rock designed and fabricated a massive 40’ by 60’ island display, blending elegant branding with a large LED video wall, meeting spaces, and seamless machinery integration. The solution provided a sophisticated environment to demo products and foster leads. As a measurable result, Biesse reported receiving $18 million in signed orders during the four-day event, achieving substantial lead generation and a strong return on investment.

Biesse North America