Case Study: Aurorium achieves standout brand recognition with Apple Rock

Aurorium launches a standout booth in 60 days with Apple Rock

Apple Rock partnered with Aurorium, a global specialty ingredients manufacturer, to tackle a critical challenge. Following a quick rebrand just 60 days before a major industry trade show, Aurorium needed a standout booth to introduce its new identity, engage attendees with its products, and maximize its 20x20 footprint.

The solution from Apple Rock was an open-concept booth featuring sensory bars for hands-on product interaction and an illuminated brand presence with bold graphics. This approach created immediate brand recognition and meaningful attendee engagement, serving as a successful launchpad for Aurorium's new identity and generating stronger leads.

Aurorium