Case Study: Amerikooler achieves award-winning trade show impact with Apple Rock exhibit design

Amerikooler impresses at NAFEM 2025 with a 40' x 40' double-deck exhibit from Apple Rock

Amerikooler, a leading manufacturer of custom walk-in coolers and freezers, came to Apple Rock with the challenge of creating a commanding 40' x 40' rental exhibit for the NAFEM 2025 Show. Their goal was to design a visually striking space that embodied their premium brand, provided a private meeting area, and could practically support the display of their large refrigeration units.

Apple Rock designed and built a double-deck island exhibit featuring oversized hanging signs for visibility, a private upper-deck meeting space, and an open lower level with backlit towers and strategic product zones. This solution provided an award-winning, highly functional environment that buzzed with activity. The exhibit successfully captured attention, facilitated productive meetings, and earned a 2025 Hermes Platinum Award.

Amerikooler