Case Study: The Container Store achieves comprehensive device coverage and improved app usability with Applause

The Container Store - Customer Case Study

The Container Store, a specialty retail chain known for storage and organization products with over 80 locations, needed to expand its digital footprint while preserving the brand’s clear, intuitive experience. Rapid device and platform fragmentation and a small internal QA team made it difficult to fully test web and mobile apps across real-world combinations of devices, operating systems, and user scenarios.

The company partnered with Applause’s crowd-sourced testing community to gain broad device coverage and fresh usability perspectives, using manual testing and video reviews to validate app navigation and behavior. With hundreds of U.S. testers engaged monthly, Applause uncovered issues missed by internal QA, delivered objective feedback on design and usability, and helped ensure customers can reliably browse, plan projects, and purchase through the app.

The Container Store

Brad Schneider

Director of Applications Development, The Container Store