Case Study: MessageLOUD achieves a safer, reliable app launch after discovering 100+ bugs with Applause

MessageLOUD - Customer Case Study

MessageLOUD is a mobile app that reads texts, WhatsApp messages and email out loud and lets users delete, dismiss or call back with simple screen swipes to reduce distracted driving. Facing a high-stakes launch where usability and reliability directly affect user safety—against a backdrop of widespread smartphone use while driving—MessageLOUD needed unbiased, real-world testing across multiple countries and devices but lacked the time and resources to recruit and manage professional beta testers internally.

Applause ran weekly test sprints and usability studies with a global community of testers, delivering demographic insights and an expert usability report within days. Over a six-week engagement Applause uncovered 100 additional bugs (on top of the in-house team’s 80+), enabling MessageLOUD to fix critical issues before release, accelerate subsequent builds and establish an ongoing testing partnership to support international rollouts and safer, faster time-to-market.

MessageLOUD

Garin Toren

CEO