Case Study: Teachers Building Society boosts conversions and engagement with Appius and Sitefinity

Teachers Building Society lifts conversions 10%+ with Appius

Teachers Building Society, a UK building society, needed to refocus on its core audience of teachers with a digital rebrand. Their challenge was to enhance their Sitefinity website to better capture data and drive sign-ups for their services, particularly their Buyers Club. They partnered with digital agency Appius to achieve this.

Appius implemented a full digital rebrand, using UX testing with teachers to inform the new design. They leveraged Sitefinity's personalization and split testing features to dynamically deliver tailored content to different customer segments. This solution, combined with new data capture tools and integrated marketing automation, drove significant results. Appius helped achieve over 6,000 sign-ups for the Buyers Club, a 10%+ uplift in conversions from personalization, and a 3%+ iterative uplift from split testing, making digital their primary marketing channel.

Teachers Building Society