Case Study: Maybourne Hotel Group boosts bookings with Appius

Maybourne Hotel Group boosts restaurant bookings 30% in three months with Appius

The Maybourne Hotel Group, a luxury hotel operator, sought to enhance its digital presence and booking capabilities across its renowned properties. They partnered with Appius, a digital consultancy and development agency, to re-platform their websites using the Optimizely platform and create bespoke, integrated user experiences.

Appius implemented a comprehensive solution involving strategic consultancy, user-centered design, and end-to-end integrations with third-party systems like ResDiary and Book4Time. This included developing a bespoke restaurant booking flow and managing integrations for spa and room bookings. The work resulted in a 30% uplift in restaurant bookings within three months, a 102% year-on-year increase in room bookings for Claridge's, and website revenue doubling its share of total group revenue. Appius delivered a transformed digital experience that aligned with Maybourne's high standards.

Maybourne Hotel Group