Case Study: Hoya Vision Care unifies global trade portal experiences with Appius and Optimizely

Hoya Vision Care launches 50-country trade portal with Appius

Hoya Vision Care, a global leader in optical technology, sought to enhance its service to trade partners by creating a sophisticated digital portal to unify the user experience across its operations in over 50 countries. Following a competitive tender, they selected the vendor Appius to design and deliver a solution that could support varied market needs while integrating with their existing systems.

Appius designed and built a highly flexible, componentized trade portal on the Optimizely platform. The solution integrated with Hoya's back-end services and centralized authentication via Salesforce, enabling a secure and frictionless user experience. As a result of this technical transformation, Appius successfully delivered a global rollout with support for multiple languages, achieving widespread adoption by opticians.

Hoya Vision Care