Case Study: Chartered Institute of Plumbing and Heating Engineering boosts online membership revenue with Appius

Chartered Institute of Plumbing and Heating Engineering lifts online applications to £75.5k with Appius

The Chartered Institute of Plumbing and Heating Engineering (CIPHE), a UK professional membership body, needed to modernize its digital presence and take manual, offline processes like membership applications online to increase conversion and reduce administrative overhead. They partnered with vendor Appius for a site redesign and build using Optimizely to address this challenge.

Appius delivered a comprehensive solution featuring deep integration with Dynamics CRM for online membership management, an ecommerce store, and a public-facing 'find a plumber' tool. The results were highly impactful, with online membership application income surpassing previous totals from all sources and shop revenue growing from £4.5k to £30k. The efficiency gains were equivalent to redeploying two full-time staff, and the site attracted 10k more active users year-on-year.

Chartered Institute of Plumbing and Heating Engineering