Case Study: Bird & Bird enhances digital performance with Appius

Bird & Bird boosts organic site visits 126% with Appius

Bird & Bird, an international law firm, required broader support to optimize their recently relaunched website and achieve their ambitious digital goals. They partnered with vendor Appius for assistance with their Sitecore implementation, digital strategy, and conversion rate optimization.

Appius onboarded the existing Sitecore platform and initiated a digital strategy to create a roadmap. The solution included technical improvements, a GA4 rollout, and a seamless integration of Passle software for sharing insights. As a result, Bird & Bird saw a 126% increase in organic site visits year-over-year and secured 19 new top Google rankings for target terms.

Bird & Bird