Case Study: The Body Shop India drives 10M user growth and ₹498M revenue with Appinventiv

The Body Shop India onboards 10M users and drives ₹498M revenue with Appinventiv

The Body Shop India, a major beauty retailer, faced significant challenges with its fragmented digital commerce stack. Its siloed systems, manual processes, and lack of mobile apps resulted in slow operations and a disjointed customer experience. The company partnered with vendor Appinventiv for a comprehensive mobile app development and website development solution to build a unified, omnichannel platform.

Appinventiv implemented a headless commerce solution using technologies like Magento, Next.js, and native mobile apps. This overhaul automated workflows, integrated disparate systems, and dramatically improved site performance. The results were transformative: Appinventiv helped The Body Shop India onboard over 10 million new users, generate ₹498 million in digital revenue, achieve 55% faster page loads, and reduce manual tasks by 70% within the first year.

The Body Shop India